Step 2 in a 4 Step Process to Create More Clients

Step 1 of the 4 step process is connection. Step 2 is invitation. How we get more clients is by inviting them to a coaching conversation. You might call this your strategy call or consultation. This is when you book the appointment on your calendar. If you are having trouble with getting clients it’s because you might be lacking the focus on these first two steps.


Inviting potential clients to a strategy session is an opportunity for them to explore your coaching style. People come to coaching because they want something in their life transformed. It may be health and fitness, diet, money, or relationships. Whatever the reason, they are most likely seeking support, education, advice, mentoring and transformation in that area.

This is your opportunity to shine, be authentic, provide value and be of service. It’s your opportunity to listen deeply, and support your potential client to be all that they can be. I think the invitation is best described by Oriah Mountain Dreamer in her poem.

The Invitation

Oriah Mountain Dreamer, Indian Elder

It doesn’t interest me what you do for a living.

I want to know what you ache for, and if you dare to dream of meeting your heart’s longing.

It doesn’t interest me how old you are,

I want to know if you will risk looking like a fool for love, for your dreams, for the adventure of being alive.

It doesn’t interest me what planets are squaring your moon.

I want to know if you have touched the center of your own sorrow, if you have been opened by life’s betrayals or have become shriveled and closed from fear of further pain.

I want to know if you can sit with pain, mine or your own:  If you can dance with wildness and let the ecstasy fill you to the tips of your fingers and toes without cautioning us to be careful, be realistic, or to remember the limitations of being human.

It doesn’t interest me if the story you’re telling me is true.

I want to know if you can disappoint another to be true to yourself;  If you can bear the accusation of betrayal and not betray your own soul.  I want to know if you can be faithful and therefore be trustworthy.  I want to know if you can see the beauty even when it is not pretty everyday, and if you can source you life from ITS presence.  I want to know if you can live with failure, yours and mine, and still stand on the edge a lake and shout to the sliver of the full moon, “Yes!”

It doesn’t interest me to know where you live or how much money you have.  I want to know if you can get up after the night of grief and despair, weary and bruised to the bone, and do what needs to be done for the children.

It doesn’t interest me where or what or with whom you have studied.  I want to know what sustains you from the inside when all else falls away.  I want to know if you can be alone with yourself, and if you truly like the company you keep in the empty moments.


Photo by danhodgett

Get Free Updates In Your Inbox

Grab Your Free Subscription and Get All Kinds Of Fun Stuff

We Will Never Spam

Please note: I reserve the right to delete comments that are offensive or off-topic.

Leave a Reply

Your email address will not be published. Required fields are marked *