Client Attraction Peril #3: When Envy of Others Becomes a Driver

Deny it or not, it’s a fundamental part of human nature. It happens when our focus shifts from where we are and what we have, to others for where they are and what they have…

When Envy of Others Becomes a Driver

Do you sometimes look at others and wish, “Gee, I’d like to be like him or her”? No? Really? We all have that feeling from time to time; it’s perfectly natural. It becomes unhealthy when it affects how we behave and work, and sets our course in a new direction.

 

The shift can be so subtle sometimes you don’t even notice it. You know you, right? You’re not like that! Truth is, to one degree or another, we’re all like that. The winners in this world are the ones who are able to recognize and overcome such distractions, accept them for what they are, get themselves back on track, and move forward.

 

The real winners are those who are able to compare themselves as they are today to who they were yesterday and say, “Hey, I’m better than him or her”! The goal isn’t to be better than the “other guy,” but to be better than the guy you were looking at in the mirror yesterday. Achieve that and you’ve done something to be truly proud of.

 

I speak from experience – as I do with each of the Seven Perils. I’ve been-there-done-that when it comes to wishing I were “them.” I discovered, the hard way, that keeping up with the Kardashians was not the way to live a life and certainly no way to run a business.

 

It’s distracting, self-destructive, and can really do a number on your ego. Keep in mind, those whom you envy are most surely envying others, and those are, in turn, envying others. Odds are there are many out there who envy you! So what does it all mean? Nothing!

 

We can be married, or have a mate or partner. We can have employees, contractors, friends, neighbors, and family members. Of the lot of them, who’s the only one we have total control over? Of all the people on this planet – who’s the ONE PERSON with whom you must be most satisfied? It’s really not a trick question. The bottom line – if you’re not happy with yourself then how can you expect those who love you, like you, depend on you, and PAY YOU to be happy with you?

 

Photo by Florencia Cárcamo

Client Attraction Peril #2: Status Quo-itis

Oftentimes “comfort” can become our own worst enemy, especially when it manifests itself into…

Status Quo-itis

Contentment is the archenemy of ambition and motivation. Why bother trying something new or venturing into unchartered territory? Everything’s nice as it is right now. Why not stop and smell the roses? That’s all well and good, but keep in mind it’s going to take quite a bit of energy to fire up the engines and get the train roaring down the track again. In other words, when you’re on a roll then keep on rolling. I’m not what you’d call one of your great baseball fans; however, we can learn a lot from history – even sports history. Consider this scenario…

 

The New York Yankees are playing against the Boston Red Sox for the American League Championship. The winner gets to go to the World Series – the ultimate dream of every baseball player. The first team to win four games advances to the series. The Yankees are up on the Red Sox 3 games to 0. All they have to do is win one game. ONE SILLY GAME and they’re on their way. The odds are so much in their favor – no team has ever failed to advance once accumulating such a commanding lead. They rested on their laurels and assumed their dream was “in the bag.” Meanwhile, the Red Sox (they called themselves “The Idiots”) took a “one game at a time” approach. Four games later, the Red Sox went on to the World Series and won.

 

Are you like the Yankees? Have you accepted a so-far-so-good approach and decided to sit back, assuming some kind of mysterious and mystic unseen force is simply going to “take it from here”? If so, like those highly skilled, professional, and talented (just like you) Yankees, you may wind up on the short end of the success stick.

 

Never allow the edge to dull. Never stop moving forward. Know, for a fact, someone – more likely several someones – will be waiting in the wings ready to steal the bread right from your table. The problem is how to know when Status Quo-itis has struck and how to deal with it. This is one of the ways we here at Healers U help healers, coaches, and counselors maintain their edge and continue the march to fulfill their dreams.

 

Keep your eyes on your inbox for the next installment of “A Peril a Day for Seven Days”… allowing envy to drive your vision.

 

Photo by rologica

Client Attraction Peril #1: Are You To Big For Your Britches?

 

There’s an old song from the ’20s entitled “I’m Always Chasing Rainbows.” The lyrics tell the story of a man who considers himself a failure because he just can’t seem to make his vision or dreams become a reality. The reason, as it turns out, isn’t so much because of the man’s skills or even his passion and determination. Rather, it’s more a function of the dream itself.

He simply set his vision-bar too high. As a result, he’s frustrated, failing to appreciate his accomplishments and adjust his way of thinking (and dreaming) to more realistic and achievable levels.

 

These dreams are generally out of reach and bigger than you can manifest realistically, and you can find yourself getting nowhere fast. While dreaming big is a fun thing to do, being able to differentiate between what is real and attainable and what is pure fantasy is critical. One of the downsides of living in a world and at a time when it seems “anything’s possible” is that we often fail to consider the things that are more probable and plausible. One of the secrets for individual success is to be able to realistically define what it is. Most of the times it’s a matter of setting step-by-step levels of success, celebrating each step as you achieve it, and then moving on to the next. First-things-first is a great rule of thumb, and it applies to dreams as much as anything.

 

This is one of the areas where Healers U can help healers, coaches, and counselors to reach goals, get more enjoyment from what they do, and make more at it. It isn’t about raining on your parade or bursting bubbles. Rather, it’s just the opposite. It’s about helping you celebrate all the mini-parades and smaller bubbles you’re able to manifest based on what you accomplish. Or, as the song goes…

 

“I wonder if the world is to blame…

I wonder if it could be me…

I’m always chasing rainbows…”

Facebook Marketing

Natalie Sisson’s blog is a terrific resource for you if you are looking for good content to read for your business. Lots of good stuff to learn. If you haven’t checked it out, below is a good article on Facebook marketing.

marketing photo

http://suitcaseentrepreneur.com/socialmedia/ultimate-facebook-guide-for-building-business/

Mentoring Support

 

support photoHave you wanted some free mentoring support, but didn’t know where to look?  Here is a good site and it’s free! MicroMentor is a terrific source for helping those that needs a boost without the hassles of having to hire someone. They cover all sorts of topics for business owners so there is a good possibility you will find a fit.

http://www.micromentor.org/people/search/entrepreneurs

10 Ways To Repurpose Blog Posts To Attract Clients

Being creative with re-purposing your content will support your visibility and exposure.

Creating content takes time, and that is why so many entrepreneurs repurpose and reuse what they already have.

Let’s look at one example—this post. I have listed 10 ways in which I can reuse this post to increase visibility and/or improve my overall programs and services to my clients. Maybe this will spark some ideas for you to improve your productivity.

  1. Add it to Your Paid Program as a Template
  2. Create a Visually Stunning PowerPoint Presentation
  3. Record a Personal Video and Send it to Your Existing Clients via Email as a Bonus
  4. Post a Link of an Audio as a Bonus to Your Thank You Page
  5. RePost to Twitter, LinkedIn and Facebook
  6. Expand it and Create an Optin and Build Your List with it
  7. Interview and Record a Social Media Specialist and Transcribe it
  8. Podcast it
  9. Create a Guest Post with it
  10. Send it to an Article Directory

Want more ideas? Sign up for more support and ideas below.

Photo by Chris Heiler

5 Top Strategies To Attract Clients

A strategy is HOW you go about getting something done. This can be an approach, a behavior, a system, etc.

It’s good practice to design your strategy before you design your action plan to support the overall success of your next step— your action plan.

Below is a list of 5 strategies to attract clients that you can use right away.

Client Attraction Strategy #1 Connecting – Listen Deeply

Connection is one of the most effective strategies as it results in the know, like, and trust factor which supports your plan to have clients in your business.

Example:
Be curious and know your clients so they feel seen, heard and felt by you. Have the conversations be more about what you can DO for them than what you wish to offer them.

Client Attraction Strategy #2 Position Yourself – Talk Your Expertise

The purpose of positioning is to support the overall strategy of you being the key person who has the solution to your client’s problem over the next guy.

Example:
Weave in some examples of your success with other clients to support your client to get a better understanding of the results that they may get.

Client Attraction Strategy #3 Tracking – Understand What Works

Tracking support the overall plan by measuring its effectiveness. Without tracking we don’t really know if something is working or not.

Example:
Set up an A/B test to determine whether red or green works better on your submit button.

Marketing Strategy #4 Questions – Ask The Right Ones

Knowing what questions to ask when, is one strategy that supports the direction you are moving towards. It also supports your clients to move towards or away from your services.

Example:
What haven’t we discussed, that would help you to attract 5 new clients this month?

Client Attraction Strategy #5 Review – Checking In

Always have a plan to check in with what is working and what is not working in your strategies.

Example:
You must schedule time each week or month to measure your strategies against your expectations.

How To Attract Your Dream Client

So, you’re ready to open the doors to attracting more clients – congratulations! This is an exciting time. But this is also the time that you really have to dig in and start doing the hard work of attracting new clients. This can be an easier process if you know how to go about it correctly.

To make it easier for you, consider these 10 strategies top coaches have learned to embrace:

  • Hone in on your specialty – you can’t be a jack-of-all-trades
  • Discovering Your Ideal Client
  • The Secret of the USP – Or Why a Unique Selling Proposition Helps Seal the Deal
  • Building an Unforgettable Online Presence
  • The Art of the Free Consultation Call
  • How to Make Saying “Yes” a No-Brainer
  • Instant Credibility – In Hardcover
  • Show Off Your Expertise With Well-Placed Testimonials And Case Studies
  • Pricing Is Critical – But Not For The Reasons You Might Think
  • Practice What You Preach: It’s Not Just A Cliché

I cover a lot of these in my new home study course coming soon! If you would like to find out more, please connect with me or fill out the strategy session questionnaire. I would love to get to know you and support you!

Photo by NHS Confederation